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    Distribution

    A channel, a commission

    Selling direct, through a reseller, on a platform: every path to the customer is a channel, and each takes its share. A 30% commission doesn't shrink your revenue — it devours your margin.

    Customer acquisition cost (CAC)

    Attracting a customer costs: advertising, trade fairs, sales time. That cost per customer won is the . Knowing it answers the real question: does this customer bring more than they cost to win?

    B2B or B2C

    Selling to companies (): few customers, big tickets, long cycles. Selling to the public (): the opposite. The two are planned differently — volumes, payment terms, seasonality.

    How to do it in BeMyTalent

    The same chapter, hands-on — step by step in the app:

    1. 1

      Create a channel

      Click "Add a channel" (highlighted). Name it, set its commission and acquisition cost. Your offers can then sell through it, each channel with its own terms.Create a channel

    Going deeper

    Commission moves the break-even

    At 30% commission, a 40% margin melts to 10%: you then need 4× more sales to cover the same fixed costs. Always compare channels on margin NET of commission.

    Put it into practice on your numbers

    This guide continues in the app: the guided path has you build your real financial plan, chapter by chapter. 1-month free trial, no card.