Distribution

A channel, a commission

Selling direct, through a reseller, on a platform: every path to the customer is a channel, and each takes its share. A 30% commission doesn't shrink your revenue — it devours your margin.

Customer acquisition cost (CAC)

Attracting a customer costs: advertising, trade fairs, sales time. That cost per customer won is the . Knowing it answers the real question: does this customer bring more than they cost to win?

B2B or B2C

Selling to companies (): few customers, big tickets, long cycles. Selling to the public (): the opposite. The two are planned differently — volumes, payment terms, seasonality.

Going deeper

Commission moves the break-even

At 30% commission, a 40% margin melts to 10%: you then need 4× more sales to cover the same fixed costs. Always compare channels on margin NET of commission.

Put it into practice on your numbers

This guide continues in the app: the guided path has you build your real financial plan, chapter by chapter. 1-month free trial, no card.